Staying on top of social media trends is pivotal for brands wanting to make an impact online. Social media can drive consumer engagement and give a significant boost to business and profits. Here’s a list of current trends in social media marketing in Destin, FL.
Video
The rise of TikTok marked a change in preference from images to videos. Consumers like to see short videos, nothing too long and nothing boring or time-wasting. Your strategy should be fun and purposeful.
In-App Sales
Advertising and sales no longer have a distinct divide. Your business can have advertisers link directly to your product on Facebook, Instagram, and TikTok so your customers can make a purchase immediately.
Personal Content Generated by Users
Ads are out. Consumers scroll past them because they feel too much like a sales tactic. However, content generated by other resources feels more organic and less like advertising. You can have influencers and typical users make content about your product that will engage with your consumers and link the product right in the video.
Customer Service on Social Media
Consumers are turning to social media platforms to air problems and grievances with products. How you react will be public knowledge, so it’s important to include customer service in your plan for social media marketing in Destin, FL. A good or bad response can drastically change the way consumers view your business and their willingness to buy your products/services.
Be Transparent
There are two main reasons for aiming for transparency in social media management in Destin, FL. The first is increasing regulatory control. New rules and regulations are appearing regularly regarding social media as the government attempts to reign in what used to be a wild west of advertising. Secondly, consumers value transparency, so it’s beneficial to give them a reason to trust you.
Have a professional handle your social media marketing in Destin, FL, by visiting the K Moody Marketing & Web Design website.
