What does it take for an American law firm to get good internet leads these days? If you intend to do this on an in-house basis, here are some basic recommendations for 2023:
Start with search engine optimization (SEO). This means making sure your website is well-written, easy to navigate, and filled with relevant keywords that your prospective clients may use when searching for family law services in your jurisdiction.
Make sure your SEO is localized and your website features responsive design for mobile browsers. This step alone will generate family law leads because it can help you rank higher on the Google search engine results page (SERP) for mobile devices.
Learn to use the Google Search Console to help you track your website’s SERP performance and other useful analytics. You don’t have to dominate the SERP to get leads, but reliable SEO will help you in other crucial aspects such as internet presence.
Don’t use generative artificial intelligence tools such as ChatGPT to produce digital content. You can search for news related to Mata v. Avianca 22-cv-1461 to learn about what happened to a New York law firm that used ChatGPT to cut corners.
Create high-quality content that can provide valuable information to potential clients about family law issues. Do this before moving to more advanced and granular strategies such as paid search advertising and focused social media campaigns.
Getting family law leads these days is a business process that the professionals can help you with. FORWARD Lawyer Marketing specializes in online marketing services for modern law firms.
